Brand Board Your Color Palette – Video Training!

Brand Board Your Color Palette – Video Training!

A New Way To Find Your Brand Color Palette Training

Ready to “brand board”
your color palette?!

As a creative professional, I love all colors and find they all will fit a purpose emotionally and physically. Physically? Yep. Colors are so powerful and can trigger the human mind to create some great choices and sometimes some bad ones! When we talk about brand identity what does that mean exactly and how can we know the perfect color palette to go with it? How do we base our decisions to get favorable results? Let’s talk about all of this in stages.

Here is a process!

 

First, Think about your business and your personality as an owner. What kind of energy does your company give off? (If you have no idea what your business feels like energetically then this is a time to stop and reflect. Dig deep into what this means to you.) Is the personality bold and sexy like Lara Croft in Tomb Raider? Or is it a serene and spa-like comfort creature that makes you dream of exotic warm sands in a place you’ve never been? Forget about your audience/fanbase for a moment and decide for yourself what energy your company sends out into the world.

 

This may be a transitional period in your career where this is the new energy you would like people to feel. That is okay too. In fact, it is great! Remember that your future self is not a fraud if you start becoming her now. A misconception of “faking it till you make it” (worst phrase ever!) is keeping good businesses from being great! Become who you already are and feel into what that energy can be described as right now and write it out. It can be one or two sentences and as long as you would like. When it comes to figuring out your brand identity and colors accurately, more is ALWAYS better!

Secondly

You will take that phrase and put your creative hat on for a time-being! Yay! Okay, so, if your company *feels* like a Marilyn Monroe crossed with a Lara Croft then what does that look like? Put on your fashion hat for a second too! I know I know! I am so demanding and making you wear a lot of hats. Let’s play and pretend for a little bit. Okay? Now, what would your business character be wearing right now if she/he came to life?! Lace and leather? Boho chic? Romantic preppy? You don’t have to think about the colors yet. I want you to think about your character and the style and emotion they evoke in your daydream? Sit with this for a while and get that movie reel in your mind moving things along. Where are you and what are you doing? Are you on stage in front of thousands of people? Are you a famous actor or celebrity chef? Are you shopping on Rodeo Drive in Beverly Hills? Are you in Bali teaching a master class for high-end 1:1 clients? Are you on the beach just relaxing? Remember this is your business character which does incorporate you and your ideas but also your audiences and who they are. Are there colors appearing now? What colors are you envisioning?

It is imperative to grasp because emotion, style, and actions are all related to your brands PERFECT color palette. Colors make us do things like purchase, click, follow and invest. It is a feeling we get and can relate to even if we have no idea what you do and who you are. We notice colors and their meaning instinctually and deciding on perfect palette cannot be taken lightly or rushed through.

Now it is time to have some creative fun! Woot woot!

 

Go to Pinterest.com and create an account if you do not already have one. Now go to your profile in the upper right-hand corner and click that! Now create a new “board” and make it “secret” so that only you will have eyes on this, so there is no pressure. Call the board “Brand Color Inspire” Now go back to your writing and read it all again, so it is a fresh emotion in your mind. Search Pinterest for color palettes, brand identities, fashion photography, nature images and art that feels like something that visually explains all the things you wrote down. When you find ones that resonate “pin it” to your new board. Don’t over think this! If it feels right then pin it. Pin with total abandon! Have fun and go down that virtual creative rabbit hole until you are satisfied and cannot or do not need to pin anymore.

Call the board “Brand Color Inspire”

Did I tell you that this is the exact method I use with my 1:1 clients? It is, and it has been so effective that I have had many requests to create a how-to video on this subject alone. This is a professional artistic process that can tell you a lot while having fun and learning about yourself and your company culture at the same time. Color is my most intensely researched skill and obsession. Knowing YOUR colors in business is vital to getting to the next level so you can run a lifestyle business that is visible and fruitful and feels like YOU.

Okay, this is the critical part of the process. What you will do now is bring up your brand colors inspire board and scroll all the way down to the very bottom of your Pinterest board where you will see your first pins you used. Don’t think about this too much and please don’t take your time here. Now, scroll up to the top fairly quickly and notice which colors stand out the most to you. There will be one or a few. What are they? Take note! Now think about those colors and slowly go through all the pins and delete the ones that didn’t make that cut. Go back to square one when you’re finished and with your new color palette in mind pin some new ones in place of the deleted ones. Now you should have a full board of pins that reflect a color palette, look and feel, you created on your own and is related to your business and YOU. At this point, you can take a break and log back in, in a few days to look at your board with “new” eyes.

Writing about the way you feel and react to your color palette after you’ve gone through all the steps is important. While you may find your color palette pleasing you could be missing one color or another to either balance out the look or introduce an energy or emotion that didn’t make the cut. For instance, I have had clients tell me that they are both soft and hard when it comes to their business personality. This is usually a fine line when you try to visualize that with colors and a fine-tuned brand identity. Make sure it is all there.

When you finally have chosen the overall color palette, it will be time to pick the actual colors with their corresponding color numbers so that you can use these interchangeably throughout your identity for consistency. A consistent look and feel will bring some brand recognition. Choose up to 6 colors but be aware that I usually stay under four if you are creating your logo or business mark. Less is more, and you can incorporate the other colors throughout your identity (like your website, biz cards, social media graphics) when you get to that point.

Colors are powerful expressions of our culture and mean things. Picking a color palette because it looks pretty or a professional told you to is NOT being in control of your entrepreneurial journey. Don’t choose black and gold *just* because someone you admire uses it and is very successful in your eyes. You started this business to live a life of self-expression, empowerment, and freedom. If you can’t even choose your color palette for *your* brand identity, what else are you going to skip over? Don’t opt to be like everyone else. Take your time and give your company space to breathe and become it’s own. Be purposeful and meaningful when it comes to your identity. This is my method I have perfected for over 20 years. If you’re looking for a professional to take you through a unique and creative journey, please email me at alley@redunicornmedia.com Enjoy and let me know what you think in the comments!

xoxo,

 

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I Lied To The Universe – A Soulpreneur Journey Continues

I Lied To The Universe – A Soulpreneur Journey Continues

Hey Beautiful Unicorn!

I have never been good at lying. I always got caught in a web of creative stories as a kid and quickly found out that I wore my heart on my sleeve and wasn’t good at hiding my feelings.

I had no idea that I was hiding things from myself!

 

But apparently, sometimes we don’t listen to ourselves as much as we would like to admit. I thought I was doing everything right!

Read on for the full story!
There are tips at the end you can use right away.

A word before the LIE…

Waking up naturally and on time has always been a gift built into my DNA. I suppose I have a lineage of family members from times past that had to get up with such intensity that now it just happens for me. It’s simple. It’s automatic. I imagine my ancestors waking up to change their lives. Having responsibilities and exciting dreams to fulfill. (Well, that is my dream of them. I don’t know who they were, really.) I am actually in the process of getting assistance for putting my family tree together. I’ll be getting a DNA test to find out as much as possible about the people who gave me life, gave me gifts, and led me to you. The chain of events in life is mind-blowing to me, and I think about it often.

The random events and the deliberate situations that resulted in my reality as I write this out–wow! It all happened before anyone I know was even alive. We all stem from an ancient chain of events and with one small mistake and another success…we came to be here for our short stay.

 

I have to tell you the truth to start off with…before I tell you how I lied to the Universe. The truth is, right now I realize that without all the disappointments or failures I would not be here talking to you today. Every single failure on my part has been another idea that didn’t work, which means I am testing and evolving as a person and a company. Without failure, I would not know change. Without change, I will never know success. The more results I get the better I understand me and what does work. This is such a simple concept that only took a few sentences to write, which is kind of disappointing for me considering it took me up until NOW to make it part of my life.

 

Now my story about how I lied to the Universe:

 

That day was so amazing! It was the one when I had it “up to HERE” with the standard and predictable way I had tolerated mediocre. I looked around and felt entirely disgusted and with my eyes wide open, I made some drastic changes. The first change was to start manifesting a life I dreamed about. That would begin with restructuring my business and making the money I deserved. Sounds exciting, doesn’t it?! It was.

I was so fucking high vibe and ready to conquer the world and had no time to spare! I wanted it all! I wanted to “eat the whole cake” as they say. So, I made a pact with myself to think positively about my money mindset so I would manifest a regular income that matched my plans. I began to think positively and tell the universe my plans, strategy and all about the money that I was gladly inviting into my life. I told her that I was ready to receive. Yep…here I am, ready to receive…hello? Universe…are you there?! I am so ready to receive and accept my new life. Here I am! Hello? Nothing…not a peep. She didn’t say a word. I didn’t feel anything. (I wanted to believe I felt something!)

I kept trying to stay positive and think about my old paradigms around
what I deserved and began meditating and all that jazz.

 

Although my biz did make some great changes, if I asked myself at any point if I was satisfied and felt that I was where I thought I’d be from the day I made the awesome claim to live the life of my dreams, I’d politely tell myself no. It felt horrible and although I was being my rock and roll unicorn self on the outside and kind of on the inside, too…it wasn’t what I expected! I was working so hard and it was not weighing out. I couldn’t understand it. I was even asking for help and felt I was doing all the right moves. It was odd and deep deep down in my truth I was feeling defeated. That secret seed of defeat fed the lies I didn’t realize I was telling.

 

You see, I learned from an amazing friend that the universe only understands energy. Because of this when I thought I was truly asking to receive through conscious meditations and daily journaling…in the background, I was sending out my panic message and the clear message that I was feeling defeated. So the universe gave more of that. She gave me more and more of what I was truly asking for. It was hard to realize this because it felt as if I did so much work for nothing. Like so much time had wasted. I felt defeated about being defeated…and so it got even worse.

 

And then I pulled that little lie by its roots out of the virtual garden of dreams and future energy. How’d I do that you ask? Here are some solutions that helped me get over my money story filled with lack and get comfortable with being uncomfortable. (If you missed last weeks blog on The Fear of Being Visible Online, check that out too!) I had to change my energy patterns and that is not easy. I still sometimes find myself calling old energy up that I haven’t fully cleared. But as I accepted the challenge of knowing I had been lying I quickly started seeing the changes I longed to see since the beginning.

 

I allowed myself to be upset or depressed about it but as soon as these emotions surfaced I trained my brain to signal a time limit. It started off longer and got shorter and shorter and easier to initiate. Time limits for emotional breakdowns are like goals, and we all need goals to create structure in our lives.

 

I faced my problems head on by finding out everything I could about them. For me, my debt was killing me and my learned response was to hide from it. So I didn’t know much about it except that I constantly told myself that I would never pay it off and was in a mess. Instead, I found out everything, got a lawyer, and began finding the solutions that everyone agreed upon. Clarity in my money story was KEY! Without the whole story, real financial figures and a plan, I would be nowhere today. It is important to fight your demons with knowledge. It is liberating!

 

Every day I told myself that I mattered and my voice was important for people to hear. Our brain is like your laptop computer but much more advanced. It easily holds onto fear and messages. Send the right messages and “program” your brain to think the way you wish you could. It literally is that easy.
It just takes a while!

 

Start journaling about your money story. This is so important because you will discover through writing how a lot of your thought patterns were fed to you as a child. What do your mom and dad think about money? What do they think about you and money? A lot of our “stories” are not really ours, we decided to own them. You can own another story script! Write your own story and stick to the script, woman!

 

Accept your problems and look at them as a scientist would. Step away and look down on yourself and start experimenting! Yep! I do this all the time. I become the “3rd party” scientist failing and succeeding in all areas of my life. If you’re failing it is okay as long as you keep experimenting. You cannot get to the solutions if you are standing still. Keep moving that brain of yours. I used to take everything so personally but this creative “scientist” method has made it easier.

 

Get pissed! (Not drunk if you’re from England! LOL!) But seriously, get mad and feel the passion. I did. Anger is totally okay when used correctly. It can be very passionate and give you the energy to move forward when it feels like no one has your back.

 

Know that we have your back. I often felt alone. And that is because I was. I turned down help and hid all my emotions from EVERYONE. How can we help you if you keep acting like everything’s okay and you don’t need us?!

 

When you feel yourself sinking into the old scripts about how worried you are about the bills and the kids and the business and your love life, etc…use that as your big Marilyn Monroe movie cue! Lights, camera, ACTION! I often put my emotions on stage. Getting creative with my mindset has been the biggest key to opening the doors to success. And Marilyn is definitely used all the time for personal achievement. When I feel those icky feelings creeping into my mind and words, it is a cue for my brain to become something more. To start the show, have fun and get to work. A lot of times this starts by wiping my tears and putting on my favorite red lipstick.

 

ASK FOR HELP – Have the courage to ask for help but don’t play this as a game. Ask for help from people who will hold you accountable for solutions. It is important that your closest friends and business besties have the ability to say, “What the hell is going on with you and let’s fix this!” The truth can hurt but it can also be an alarm to get you out of that track you keep running.

 

Color outside of the lines. Be okay with taking another route or path. Shake things up by creating new routines.

 

Literally, shake your body! I shake my hand, arms, and belly a lot. It feels good and was taught to me by a good friend. (Therese Tucker of Spirit 4 Success!) She told me that it clears the old energy out. And that is exactly what it feels like! So get up right fucking now and take your belly (big or small) in both hands and shake it out. Laugh if you want! That is even better. Then shake out your hands and arms. It’s fun and resets my energy patterns in my body instantly. I love it. One of my favorite tricks!

 

Finally, listen to YOU. I found that I already know all the answers and know the things I need and want to do. It is my mindset and old stories floating in my heart that kept me from making the leaps. Really listen to yourself and ask what you want today and for the rest of your life. Then, stop acting like it is impossible! It is not. Everything you want is attainable if you decide to take inspired action.

Watch my personal and honest talk about all of this by clicking below!

Enjoy and let me know your comments!

xoxo,

 

PS. Stop asking others what they think about you, your biz and anything else. Make all the decisions yourself. It is not up to them anymore to make decisions for your life. Your achievements and failures must be credited to you and you alone. For this is when you will feel the shift and life will blossom like a purple orchid in the sunrise of your morning.

 

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When Your Loved Ones Don’t Support Your Business

When Your Loved Ones Don’t Support Your Business

 

Not feeling supported in your business.

I get it!

If you have been following this blog you recently learnt about how I managed to turn things around in one month in my business, going from $65 to $8700 as well as how I moved through the fears of being visible in my business (which was crucial for my breakthrough!).

I would love to tell you that as I was going through those hardships there was a crowd of family members and friends cheering me on and picking me up every single day that I felt I was falling apart.

There wasn’t.

My business was in the very beginning stages, it barely made sense to others what I was doing and combined with the lack of income it was generating, I did not find support and encouragement from the ones I needed to hear most.

Understandable thou. I was venturing into something new and making sense of things as I was going through them. 

On today’s video I’m sharing with you exactly how MY different approach to the situation completely turned things around (again!) and still without a huge breakthrough financial wise, I got to see family members  transform before my eyes and become one of my most dedicated fans and supporters.

Hit play and let me know your thoughts in the comments!

 

With love, hugs and unicorn kisses!

xoxo,

 

 

When Your Loved Ones Don't Support Your Business - Red Unicorn MediaWhen Your Loved Ones Don't Support Your Business - Red Unicorn Media

The Fear of Being Visible Online

The Fear of Being Visible Online

 

Last week I shared with you my personal story on how being visible completely change the course of my business. Drowning down in financial stress, becoming visible online helped me go from $64 to $8700 in a month – It was truly epic!

I bet by now you understand the importance of visibility to move your business forward, get the right clients and bring on new opportunities.

Yet once we decide to step into that role of truly being who we are, being honest and up front about our beliefs and experiences, fear kicks in stronger than before.

I’m not going to lie, making myself visible was scary at that time and required an everyday commitment to change the course of my story.

On today’s video, I’m addressing that process of being visible and everything that comes with it, in special that common fear of people “finding out” about your truth.

Plus a little “advice” a family member decided to give me that I completely and happily ignored for the sake of moving forward in my business.

Hit play and let me know your thoughts in the comments!

With love, hugs and unicorn kisses!

xoxo,

 

 

the fear of being visible online

the fear of being visible online

✨? How I went from $64 to $8,700 In One Month ?

✨? How I went from $64 to $8,700 In One Month ?

 

It’s freezing and all I want to do is throw myself under the covers and cry myself to sleep.

Staring out of the main window of our house the mail truck drives away and the further he gets the faster my heart races. I know I have to go and get that huge pile of mail that he could barely get into our box. I secretly hope he thinks it’s because I’m important instead of “in the red.”

It’s February 1st in Michigan and my bank account is practically empty, it’s my birthday month which means I am getting older, there are health problems within our family and my so-called career as an artist seems like a bad dream.

All that keeps running through my head is, “How in the hell am I going to dig myself out of this mess?!”

What I did next will not be a surprise….I PANICKED!

Oh yes I panicked and had a mini nervous breakdown.

Sobbing and sobbing for hours alone because I try not to cry in front of anyone.

I felt sorry for myself and ate gobs of sugar, bread and coffee to numb the sad story called, MY LIFE.

It was pretty dramatic to say the least.

What happened next surprised me and my family to this day.

It was a huge break through and I hope it helps you in some way if you’re at the breaking point like I was.

I had one week to make things happen and I barely understood what that meant. I had been online since last year and was creating a name for myself. I had clients but not enough. I had everything I needed to be flying high but I was crawling.

I put my unicorn tears away and quickly got to work.
Businesses survive on marketing and advertising so that is what I focused on the most. I created 3 facebook ads that I could not afford, I simplified my offerings and started talking a lot about who I was and what I did in every facebook group I could think of.
I got a hold of people who were interested in the past but never followed through. Messaging past clients to see if they needed support. Day and night I spent talking about Red Unicorn Media and everything it is about.

I posted about way more than I thought was acceptable and began getting messages back!
This was an every day and every night thing. You might of even called me obsessed. I think I still am!
It was an emergency so if someone thought I was posting too much or full of myself, I didn’t care much. Non-stop I worked my unicorn butt off and only after a few days of what I thought was “showing off” I was getting appointments and selling again.

I also added a product I had been holding back on because of nerves. It’s the best thing I could have ever done and has shaped my business in the most successful way all year…web design.

When all was said and done, I gained a new set of clients and a new aire of confidence and experience.

I learned that I was holding myself back on so much because of what other people may think of me.

And what I quickly found out was people didn’t know enough about me and my business.

Educating others weekly on who you are and what you do personally and professionally is vital to a thriving online business.

Here is a quick list of some of the things I did that month that helped my company transition to the next level of success.

  • Minimized my services into packages
  • Refreshed my branding, messaging and website
  • Posted a minimum of 6 times a day on Facebook
  • Began using video to spread my message
  • Introduce a new service I was fearful of launching
  • Created 3 Facebook ads. I targeted people who “liked” my page
  • I began exploring high-touch VIP client support
  • Building relationships and taking the focus off money
  • Made visibility my main focus no matter how afraid it made me
  • Asked for help from people I know online
  • Hired a monthly financial manager
  • Created an inspiring space to work in
  • Raised my prices to match the value of my packages
  • Took up meditation and other relaxing techniques

Running a business is not easy. I had to focus on marketing, relationships, sales, accounting, goals, branding, messaging, and more all at the same time 100% of the time.

The lowest happened because I dropped the ball and let fear get in the way.

When all was said and done I had over $8,700 in my account that month. It was epic!

In today’s video I’m sharing with greater details of what I did to have this breakthrough and be constantly visible in my business – hence manifesting money! Here is a list of what I’m did and what I’m talking about in the video to help you access your manifesting powers and energy fields:

  • Create a new story for yourself. You are the master of your emotions and that is one of the keys to accessing manifesting powers you already have. Directors use this with their actors by teaching them to access emotions on command. Use this same concept when trying to manifest your desires.
  • Manifesting is not a super excited emotion. It is a feeling filled with strong, intelligent and purposeful vibrations.
  • You can feel manifesting happening just like goosebumps on your neck and arms. If you are not feeling anything substantial then you are not truly accessing that powerful energy.
  • You already know that practice makes somewhat perfect. This is the case for manifesting. If you have given up only after a month or two then you can start again. This is a lifelong power enhancer and needs repetition to work. Do it every single day.
  • Manifesting is NOT meditation and I do mine when I am fully aware and conscious.
  • Your feeling and way of accessing your powers will always be different than anyone else’s. It is precious and personal to each woman.

Money isn’t everything but it is something special when you’re living your lifes purpose. I am so grateful for all that has transpired over the past 2 years and the seeds I have sewn in the universe has truly bloomed. I am so happy to reveal all that has happened in my experiences so that it may help, inspire and connect with all of you!

Hit play and let me know your thoughts in the comments!

 

With love, hugs and unicorn kisses!

xoxo,

 

 

 

 

PS – On this vlog here I’m addressing all the issues and fears that come with being visible online and putting yourself out there. I know, it’s not easy and I’m sharing with you my process that helped me overcome those fears and truly change the course of my business. Click here to watch it

 

✨? How I went from $64 to $8,700 In One Month ? - Red Unicorn Media✨? How I went from $64 to $8,700 In One Month ? - Red Unicorn Media

How To Deal With Your Competitors

How To Deal With Your Competitors

I have had lots of collaborations with other women soulpreneur throughout my online journey.

Most of them in my same niche – doing the same things I do!

Providing similar services and all.

Collaborating with them has been an amazing support for my business growth.  And I bet they are not even aware of how important they have been to help me achieve my dreams!

I could easily had turned those opportunities away out of fear of competition.

 

But I didn’t and this is what I’m talking about on today’s video.

How to make a positive experience out of working with similar service providers like you AND feeling more empowered, connected with your colleagues while building a community.

 

Hit play and let me know your thoughts in the comments below.

With love, hugs and unicorn kisses!

xoxo,

 

 

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